Introduction: More Than a Slogan and a Sales Pitch In today’s hyperconnected, always-on marketplace, the terms “marketing” and “branding” are everywhere—from boardroom strategy sessions to startup pitch decks. Yet for all their ubiquity, these two concepts are often misunderstood, oversimplified, or—worse—used interchangeably. Marketing and branding are not trends; they are foundational pillars of business success. While marketing drives visibility and action, branding builds identity, trust, … Continue reading Beyond the Buzzwords: The Enduring Power of Marketing and Branding in Modern Business